7 December 2017:
The FHNW School of Business has released the most comprehensive study of the state of the Digital Transformation in Switzerland with a focus on small and medium sized enterprises (SME).
Over 2,500 participants have contributed to the large study that has revealed the key drivers of the Digital Transformation for SME:
- Efficient processes (82%)
- Customer requirements (59%)
- Technology (53%)
- Cost savings (49%)
- Transparency (42%)
The barriers to a successful Digital Transformation are:
- Time constraints (46%)
- Know-how of management (42%)
- Know-how of employees (39%)
- Investment cost (33%)
- Data security (28%)
In addition, SME confirm that the Digital Transformation has an implication on internal collaboration (85%), corporate culture (69%) and the market positioning (62%). However, only 30% of SME are satisfied with the progress of their digital initiatives.
The study has also revealed the seven most important action fields of the Digital Transformation in Swiss organisations. They include:
- Customer Centricity
- Digital Business Development
- Digital Leadership & Culture
- Process Engineering
- Digital Marketing
- New Technologies
- Cloud and Data
The authors conclude that new technologies have a profound impact on corporate strategies and shall be analysed and understood to drive future scenarios.
The report is available (in German) on http://www.kmu-transformation.ch/.
Fig. 1. The seven Action Fields of the Digital Transformation (Peter, 2017, p. 61).
Peter, Marc K. (Hrsg.) (2017): KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen. Forschungsresultate und Praxisleitfaden. FHNW Hochschule für Wirtschaft, Olten.