7 December 2017:

The FHNW School of Business has released the most comprehensive study of the state of the Digital Transformation in Switzerland with a focus on small and medium sized enterprises (SME).

Over 2,500 participants have contributed to the large study that has revealed the key drivers of the Digital Transformation for SME:

  • Efficient processes (82%)
  • Customer requirements (59%)
  • Technology (53%)
  • Cost savings (49%)
  • Transparency (42%)


The barriers to a successful Digital Transformation are:

  • Time constraints (46%)
  • Know-how of management (42%)
  • Know-how of employees (39%)
  • Investment cost (33%)
  • Data security (28%)


In addition, SME confirm that the Digital Transformation has an implication on internal collaboration (85%), corporate culture (69%) and the market positioning (62%). However, only 30% of SME are satisfied with the progress of their digital initiatives.

The study has also revealed the seven most important action fields of the Digital Transformation in Swiss organisations. They include:

  • Customer Centricity
  • Digital Business Development
  • Digital Leadership & Culture
  • Process Engineering
  • Digital Marketing
  • New Technologies
  • Cloud and Data


The authors conclude that new technologies have a profound impact on corporate strategies and shall be analysed and understood to drive future scenarios.

The report is available (in German) on http://www.kmu-transformation.ch/.


Fig. 1. The seven Action Fields of the Digital Transformation (Peter, 2017, p. 61).



Peter, Marc K. (Hrsg.) (2017): KMU-Transformation: Als KMU die Digitale Transformation erfolgreich umsetzen. Forschungsresultate und Praxisleitfaden. FHNW Hochschule für Wirtschaft, Olten.


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