3 February 2019:

At Swiss bank PostFinance (PF), foresight has been a key driver for strategic discussions and innovation for decades. Today’s approach to foresight in strategy development has emerged over the past two decades with the introduction of early warning management in 1998, a new strategy process in 2000, a contemporary foresight framework in 2005/06 and a future oriented, foresight embedded digital transformation strategy in 2016/17 in order to support PF’s ambition to become a digital powerhouse. PF’s foresight framework from 2005/06 includes all major components from environmental scanning, scenario building and action setting based on open conversations from scenario workshops. The key outcomes from corporate foresight are successful strategies via an established foresight framework through socially constructed planning practices, especially the network of future agents/trend scouts, and the foresight continuum which fosters debates and supports flexible decision-making.

The case study has been published in the case collection from Deborah A Schreiber & Zane L Berge. Further information: https://www.palgrave.com/la/book/9783319949222

Peter, Marc K. 2019: The Evolving Approach to Strategic Corporate Foresight at Swiss Bank PostFinance in the Age of Digital Transformation, in: Schreiber, Deborah A & Berge, Zane L 2019: Futures Thinking and Organizational Policy. Case Studies for Managing Rapid Change in Technology, Globalization and Workforce Diversity. Palgrave Macmillan, New York.


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